About us

Company profile

Strategic Engineering Ltd.SEL was established in 2003 to assist buyers seeking technically based product from Asia to really understand the supply chain costs involved with an overseas procurement strategy and how to develop safeguards against quality and non performance.

We work as impartial consultants for the buyer, not for the vendor. Our client base is international, and we work in 16 countries, including Middle East, North America, Eu and Asia.

Partners experience

Jeremy Waller

  • Founding partner after career running manufacturing, restructuring, marketing and distribution groups in Asia
  • 22 years based in China and Asia in senior management and MD/CEO level from 1982 to 2004 – now based between Europe/China
  • Simmons Asia (bedding and furniture), - manufacturing marketing & distribution to all major hotel chains in Asia and retail/wholesale
  • Tai Ping Carpets group – turn-round/sale of office/contract/retail furniture subsidiary, clients IKEA, Wm Sonoma, C & B
  • Lamex Group (now part of Hon USA) – established export operations for listed office furniture group aimed at retail sector, e.g. Crate & Barrel, Office Depot
  • Shui On (construction materials/property development) - materials procurement
  • Venetian project Macau high end contract finishes, large scale, 000’s of designs
  • Consultant to various industrial and construction materials groups in Europe, Switzerland, Middle East and USA, including distributors, contractors and developers
  • Consultant to over 15 international equity investment banks for construction and materials sector trends through Gerson Lerman Group consultant network
  • Qualified mechanical/production engineer and materials specialist

Angelo Giuliano

  • Founding partner
  • 20 years in China and Asia in senior management and MD/CEO level from 1982 to 2012
  • 8 years as senior wealth management advisor to high net worth clients in leading financial institutions and hedge funds such Dexia Bank, European Investment managers, Ernst & Young.
  • Qualified Swiss Expert in finance and investments.
  • Fluent written and spoken Chinese to translator level
  • Fluent French. Italian, Spanish, English, German
  • Financial adviser and Consultant to various industrial and construction materials groups in Europe, Switzerland, Middle East and USA, including distributors, contractors and developers
  • Specialist on understanding China’s complex legal and financial relationships, corporate governance
  • Specialist knowledge of key industrial sectors integral to China’s growth, including construction, steel, ceramics, textiles

Other staff available

  • UK graduate with fluent Mandarin, with strong furniture product development skills and procurement knowledge – 8 years in China with major buying offices
  • 45 yr old HK resident fluent in Cantonese, Mandarin & English ex Simmons and Sealy, with furniture and manufacturing experience
  • female project manager for textiles and consumables, specializing in quality control and audits
  • Legal and licensing specialists in UK  
  • quantity surveyor with exceptional track record on major international construction projects
  • Various HK and PRC based support staff accessible for projects as required, permanent or full time, specializing in engineering, quality control, logistics
  • ‘Arms length’ relationships with independent QC, 3pp logistics providers for additional support, plus own controlled assembly and consolidation /warehouse facility in Panyu, Guangzhou
  • Offices in Shenzhen, (for main admin and quality control staff), Panyu, Hong Kong and London